What Is a Good CTR for Organic Searches?

What is a good click through rate for organic search? Read this post to learn about the click through rate, what affects it and how to improve it.
By 

Brody Hall

 on July 3, 2022. 
Reviewed by 

Joel Taylor

In terms of organic search, click-through rate (CTR) is a metric that is used to measure how often search engine users click through to a website from the search engine results pages (SERP).

Importance of Organic Click-Through Rate

CTR can be used to help determine the effectiveness of a search engine result, as well as the quality of the content on a web page. A high click-through rate indicates that the content of a web page is relevant to the query and that the page is being presented prominently in search results.

Good CTRs for Organic Searches

A good CTR for organic searches is anything above 3%. This means that out of 100 people who see a website’s page in the SERPs, 3 people will click on it. Keep in mind that CTR can vary depending on a business’s industry and what products or services they sell. If a business resides in a competitive market, it can be difficult to rank high on the SERPs, which will inevitably lead to a low CTR.

How to Improve Your CTR for Organic Searches

There are several things you can do to improve your CTR:

  • Make sure web page titles are catchy and accurately describe the content.
  • Write strong descriptions that use keywords relevant to the targeted topic, and encourage people to click through.
  • Make sure the website is mobile-friendly so that it performs well on all devices.
  • Use images and videos to break up the text and add interest.
  • Secure high-quality backlinks from reputable and high-authority domains.

Another great way to improve CTR is to use Google’s free SEO tools, Google Search Console and Google Analytics. But which one is best suited to your needs? Find out in our Google Search Console vs Google Analytics guide.

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