How to Know if Someone Clicked on Your Link

Google Analytics and Google Tag Manager—how they work together to tell you all about your website's click patterns.

Ashley Stander
By Ashley Stander
Joel Taylor
Reviewed by Joel Taylor

Published July 3, 2022.

Before we take a look at how to find out if someone has clicked on your links, let's first discuss why it is so important to gather this information. You need to see clicks during a customer journey to be able to get a good idea of how your customer is thinking and where his or her thinking is taking them.

You could say it is like a treasure map and the treasure is finding out what your customer wants so that you can give it to them on a silver platter. To do this, you'll need link-tracking software.

Can Google Analytics Track Link Clicks?

Of course! There's not much that Google Analytics can't track. Google Analytics uses "event tracking" to track both internal and external link clicks. You can do this by feeding data into the Analytics platform. You will need hardcoding, plugins, or Google Tag Manager to get the job done.

What's the Best Way to Track Link Clicks?

Google Tag Manager is highly recommended because it allows you to have complete control over your tracking. You won't need any development, just the initial setup.

This makes it easy for less tech-savvy marketers to get tagging all by themselves. Many people think Google Tag Manager and Google Analytics are one and the same, but this is simply not true. They both track metrics but the types of metrics they track are completely different.

In fact, it would be really good for you to add Google Analytics to your e-commerce store and then add Google Tag Manager as a complementary tracking tool. When you use both together you get a more holistic view of how your website is performing and the closer you get to your treasured customer!