Pageviews vs. Unique Pageviews: Which Is More Important?
When it comes to understanding web traffic, pageviews and unique pageviews are two metrics that are often confused. Here we put the confusion to rest. What Is a Pageview? A pageview is the total number of pages viewed by all visitors to a website over a specific period of time, usually a day, week, or month. It is one of the many ways webmasters can analyze customer behavior. Pageviews are important as they help measure the popularity of a website and its individual pages. Pageviews also contribute to other important metrics, such as average pageviews per visit and average visit duration. What Is a Unique Pageview? When you visit a website, the number of pageviews that are recorded is based on the number of times the page was loaded in your browser. However, if you reload a page multiple times, only the first load will be counted as a pageview. The number of unique pageviews, on the other hand, is based on the number of different users who have loaded the page. This means that if you reload a page multiple times, it will be counted as a unique pageview. Are Unique Pageviews More Important Than Pageviews? There is no straightforward answer for deciding which method of segmenting your customers is more important. It depends on your website and your goals. Generally, though, unique pageviews are more important than pageviews. Here’s why: If you have a high number of pageviews but only a small percentage of those returns as unique pageviews, this means you are attracting new visitors but aren’t incentivizing them to return. This can be a problem for e-commerce stores or online shops. If you are an e-commerce merchant, return customers are amongst some of your most valuable. Research shows return customers spend more than new customers and, the best part is you won’t have to spend as much marketing to them as you would new customers.
Asked a month ago
Google Analytics New vs. Returning Users: What’s the Difference?
New and returning visitors are important user analytics metrics to track on Google Analytics, but there are some differences between these two groups. We explain the difference and tell you how to view a report on new and returning users in the Google Analytics dashboard. What Is the Difference Between New and Returning Visitors on Google Analytics? New and returning users are the main metrics that Google Analytics measures. These refer to unique visits and repeat visits, respectively. The former is a metric that measures the number of times someone visits your site from a new IP address (IP address refers to the location of a computer). The latter is a metric that measures how often someone returns to your site after visiting once before. Where to Find New and Returning Users in Google Analytics In Universal Analytics Go to your Google Analytics dashboard and select "Audience" on the left. Click the "Behavior" drop-down.Select "New vs. Returning." In Google Analytics 4 In Google Analytics 4 (GA4), the reporting interface has changed somewhat from the Universal Analytics version. In GA4, you can access the new vs. returning visitor information under Retention. The Retention Overview screen has numerous charts that help analyze new vs. returning users. Creating a New vs. Returning Visitors Chart in Google Analytics 4 Head over to "Explore."Then create a Free form report.Under "Dimensions," select "New/established." New/established is like new vs. returning. Instead of new being defined as a first visit, it now represents the first visit within the last seven days. Established is similar to returning, meaning the first visit occurred more than seven days ago.Choose the metrics you’d like to measure. We suggest using "Sessions," "Engagement Rate," and "Conversions."Drag "Dimension" into "Rows" and "Metrics" into "Values."Now you're set up to view and analyze your data.
Asked a month ago
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